Facebook Live- 5 Ways to Explode Your Online Business
If you're looking to grow your blog or online business, I've got 2 words for you: facebook live.
As bloggers, we are always looking for the magic bullet to grow our blog and businesses.
While we know there's no one thing to accomplish that goal, there is one thing to move the needle. And, that one thing is Facebook Live.
I know, I know, being on camera is scary, but the payoffs make it all worthwhile.
5 REASONS YOU SHOULD BE USING FACEBOOK LIVE TO GROW YOUR ONLINE BUSINESS:
1. FACEBOOK LIVE ALLOWS YOU TO INSTANTLY CONNECT WITH YOUR AUDIENCE
Facebook Live and live streaming, in general, are designed for you to interact with your audience in real time. You can say hi by name, build rapport, and ultimately create loyalty and trust with your target market.
2. FACEBOOK LIVE PUTS AN ACTUAL VOICE TO YOUR WORDS
When a reader of your blog watches a live stream, they hear your voice, see your facial expressions, and watch your mannerisms. The next time they read one of your posts, they begin to "hear" what they're reading. You become real to them.
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3. FACEBOOK LIVE POSITIONS YOU AS AN AUTHORITY
Right, wrong, or indifferent, we live in a world that loves people on tv. When you go live, people start seeing you in a different light. You become the expert and the person to follow.
4. FACEBOOK LIVE GIVES YOU FREE INCREASED REACH
Facebook currently rewards live video. Remember a few years ago when public pages gave you free reach? It was great, I know. Now public pages require ad spend to show up in the newsfeed. You can get a free boost by using Facebook live. We know this won't last forever so it makes sense to take advantage of it now.
5. FACEBOOK LIVE ALLOWS YOU TO REPURPOSE CONTENT LIKE A PRO
Live streaming is time well spent in your business. Not only do you get the benefit of the actual live stream and boost from Facebook, but there are also several ways to repurpose the video. You can turn the content into a blog post, you can add it to your youtube channel, you can link to it in an email, you can use it as opt-in, and anything else your mind can conceive.
So there you have it, 5 solid ways Facebook live will grow your online business.
If you aren't sure where to start, I have the perfect resource for you. The Rock Your Live Workbook gives you a plug-n-play script for going live. It also includes planning worksheets for the four most popular types of lives.
Let me know how you're using live streams to grow your online business. Any tips I've missed? Let me know in the comments.